Report

DAKAR IS OUR BASE
And the key to exposure

We have been participating as Press Team in the Dakar since 2003. The Dakar rally remains our base platform. It’s a challenge for those who go, a dream for those who stay…

Imagine
Biggest motorsport event in the world
1.200 hours of TV broadcast
4.4 million spectators along the course
1.460 journalists, 130 media
Media impact value: € 94,2 million

The Dakar’s digital impact is even more staggering:
16.3 million videos viewed
2 million fans

Le Dakar is the number one Rally!

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