DAKAR IS OUR BASE
And the key to exposure
We have been participating as Press Team in the Dakar since 2004. The Dakar rally remains our base platform. It’s a challenge for those who go, a dream for those who stay…
Imagine
✓ Biggest motorsport event in the world
✓ 1.200 hours of TV broadcast
✓ 4.4 million spectators along the course
✓ 1.460 journalists, 130 media
✓ Media impact value: € 94,2 million
The Dakar’s digital impact is even more staggering:
✓ 16.3 million videos viewed
✓ 2 million fans
Le Dakar is the number one Rally!
Take a look at our categories: